{"title":"BLACK FRIDAY: 50% off and more","description":"\u003cp\u003eOur deepest BLACK FRIDAY savings: selected FLEXA beds, furniture and accessories at 50% off or more, while stock lasts. Danish design since 1972, made to grow with your child.\u003c\/p\u003e","products":[{"product_id":"tool-set-mustard-natural-wood","title":"Tool set, 8 pcs, Handpainted, Yellow","description":"\u003cp\u003eThe perfect set for the young craftsman who is curious about disassembling and repairing things. The Tool Set will support your little one’s fine motor functions, along with the ability to create new things and speak a new vocabulary: “Will you hand me the screwdriver, please.” Equipped with these sturdy, wooden tools, your child can pretend to be a real craftsman who excels at taking measure, tightening bolts, and hitting the nail on the head. Each tool is designed with little hands in mind, and rounded edges make sure it’s safe to play without mom and dad hovering.\u003c\/p\u003e\n\u003cp\u003eDevelops your child’s:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImagination\u003c\/li\u003e\n\u003cli\u003eCreative powers\u003c\/li\u003e\n\u003cli\u003eLanguage and communication skills\u003c\/li\u003e\n\u003cli\u003eFine motor skills\u003c\/li\u003e\n\u003cli\u003ePhysical knowledge\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":43924427014434,"sku":"88-15102-110","price":6.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Tool_set_8_pcs_Handpainted_Yellow_PLAY_ACTIVE_flexa-com.myshopify.com-c5ecc58740.webp?v=1779709188"},{"product_id":"tool-set-brown-natural-wood","title":"Tool set, 8 pcs, Handpainted, Brown","description":"\u003cp\u003eThe perfect set for the young craftsman who is curious about disassembling and repairing things. The Tool Set will support your little one’s fine motor functions, along with the ability to create new things and speak a new vocabulary: “Will you hand me the screwdriver, please.” Equipped with these sturdy, wooden tools, your child can pretend to be a real craftsman who excels at taking measure, tightening bolts, and hitting the nail on the head. Each tool is designed with little hands in mind, and rounded edges make sure it’s safe to play without mom and dad hovering.\u003c\/p\u003e\n\u003cp\u003eDevelops your child’s:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImagination\u003c\/li\u003e\n\u003cli\u003eCreative powers\u003c\/li\u003e\n\u003cli\u003eLanguage and communication skills\u003c\/li\u003e\n\u003cli\u003eFine motor skills\u003c\/li\u003e\n\u003cli\u003ePhysical knowledge\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":43924464238882,"sku":"88-15102-160","price":6.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Tool_set_8_pcs_Handpainted_Brown_PLAY_ACTIVE_flexa-com.myshopify.com-17e301f5c4.webp?v=1779715030"},{"product_id":"single-bed-blush-1","title":"Single Bed 90x190","description":"\u003cp\u003eThe FLEXA DOTS single bed designed by Charlotte Høncke is a simple bed with a modern retro-look. The single bed is perfect for both young children and cool tweens. By adding a safety rail to the bed, the bed can be used for the toddlers aswell. \nThe organic and round shapes, clean lines and soft colours combined with a strong Scandinavian design will brighten up every child’s room. The beautiful legs made from the finest ash wood bring lightness and warmth to the bed and the coloured feet add a playful touch. Add a bunch of pillows and the bed doubles-up as a practical mini-sofa – perfect for the playroom. \nThe bed is available in various colours and is made of solid ash and MDF. \nRecommended age: From the age of 3 years.\n\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePlease note:\u003c\/strong\u003e this bed is made in 90x190 cm, a size we are phasing out. Our REBUILD kits and conversion parts are made for 90x200 cm beds, so this bed cannot be rebuilt into another FLEXA bed later. Our guarantee against manufacturing defects still applies.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44353925120290,"sku":"80-19102-120","price":72.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Single_Bed_90x190_SINGLE_BED_190_flexa-com.myshopify.com-7af8f03f42.webp?v=1779704856"},{"product_id":"foam-mattress-visco-memory-wave-profile-140x70x8cm-w-cover-cream","title":"Foam mattress","description":"\u003cp\u003e6 cm cold foam + 2 cm visco wave profile on top. Optimal comfort, because the mattress conforms to weight and temperature of the child. Use the soft visco foam wave profile for newborns and the firmer flip side for toddlers. Quilted cover in 100 % cotton. OEKO-TEX Class 1. 10-year warranty.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44354898592034,"sku":"83-10392","price":94.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Foam_mattress_FLEXA_flexa-com.myshopify.com_foam-mattress-visco-memory-wave-profile-140x70x8cm-w-cover-cream_badge_last_chance_flexa-com.myshopify.com-711c210db2.webp?v=1779778531"},{"product_id":"play-curtain-multi-color","title":"Play curtain","description":"\u003cp\u003eForest play curtain with print of Nordic animals in Scandinavian colour scale. A guitar-playing fox, a gardening moose and a dancing bear are ready to take you on a picnic in the forest. The play curtain has a door opening, windows with curtains and a clock. The play curtain attaches to the bed with velcro.  Matches all mid-high beds and semi-high beds. For use on the semi-high beds, should the extensions be added.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44354993619234,"sku":"83-20222","price":26.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Play_curtain_TEXTILE_badge_last_chance_flexa-com.myshopify.com-223293d178.webp?v=1779693446"},{"product_id":"play-curtain-multi-color-1","title":"Play curtain","description":"\u003cp\u003ePlay curtains from the Transportation collection. Set of three play curtains to hang under the mid-high bed Use the play curtains to create a cave in your child's room. These attractive textile designs encourage imaginative play. The illustrations on the play curtains are also a great opportunity for Mum and Dad to talk about the traffic or come up with new bedtime stories. Washable and OEKO-TEX® STANDARD 100.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44354993717538,"sku":"83-20235","price":26.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Play_curtain_TEXTILE_badge_last_chance_flexa-com.myshopify.com-d45536c055.webp?v=1779693464"},{"product_id":"curtain-misty-rose","title":"Curtain for Housebed, Red","description":"\u003cp\u003eRoll up the curtain and let the morning light shine through the Classic House. Are you more interested in creating a cozy cave, then roll down the curtain and crawl into the cave and let the imagination run wild. \n\nThe curtain is available in the colours Misty Rose and Frosty Blue.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44354993979682,"sku":"83-20243","price":7.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/83-20243_1-40615078e9.webp?v=1778234552"},{"product_id":"curtain-frosty-blue","title":"Curtain for Housebed, Blue","description":"\u003cp\u003eRoll up the curtain and let the morning light shine through the Classic House. Are you more interested in creating a cozy cave, then roll down the curtain and crawl into the cave and let the imagination run wild. \n\nThe curtain is available in the colours Misty Rose and Frosty Blue.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44354994012450,"sku":"83-20244","price":7.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/83-20244_01-a52f9e3af0.webp?v=1778234558"},{"product_id":"bed-linen-multi-color-3","title":"Bed linen","description":"\u003cp\u003eBed linen from the Transportation collection for the boy who loves cars, boats and helicopters. The bed linen is in 100% satin cotton, OEKO-TEX® STANDARD 100 and washable. Double-sided print with different prints on the sides. This bed linen will make bedtime even more fun for children. \u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44354998731042,"sku":"83-70376","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Bed_linen_TEXTILE_badge_last_chance_flexa-com.myshopify.com-66865ec29f.webp?v=1779693655"},{"product_id":"bed-linen-cherry","title":"Bed linen","description":"\u003cp\u003ePOPSICLE Bed linen in nordic graphic design. 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The other side is printed all over with fun animals from the textiles collection and will make the sleep even more delight for the children. \u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355009020194,"sku":"83-70432","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Bed_linen_TEXTILE_badge_last_chance_flexa-com.myshopify.com-cd35a3a5e4.webp?v=1779693752"},{"product_id":"bed-linen-multi-color-8","title":"Bed linen","description":"\u003cp\u003eBe a princess by day and sleep like one at night! Little Princess bed linen with print of a swan and princess on the front and pattern on the back. Soft bed linen and textiles for the child's room ensure a good sleep at night and fun play in the day. The bed linen is made of 100% cotton, OEKO-TEX® STANDARD 100.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355017998626,"sku":"83-70532","price":8.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/83-70532-30cabe3afa.webp?v=1778234887"},{"product_id":"bed-linen-multi-color-11","title":"Bed linen","description":"\u003cp\u003eCome join the rescue team! Little Heroes bed linen with print of the fire dog on the pillow and helicopter and fire truck on the front of the duvet. There is a pattern on the back. Soft bed linen and textiles for the child's room ensure a good sleep at night and fun play in the day. The bed linen is made of 100% cotton, OEKO-TEX® STANDARD 100.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355018555682,"sku":"83-70536","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/83-70536-0c5be312d3.webp?v=1778234929"},{"product_id":"bed-linen-multi-color-12","title":"Bed linen","description":"\u003cp\u003eCome join the rescue team!\nLittle Heroes bed linen with print of the fire dog on the pillow and  helicopter and fire truck on the front of the duvet. There is a pattern on the back. \nSoft bed linen and textiles for the child's room ensure a good sleep at night and fun play in the day. \nThe bed linen is made of 100% cotton, OEKO-TEX® STANDARD 100. \n\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355018588450,"sku":"83-70537","price":8.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/83-70537-34218c4061.webp?v=1778234936"},{"product_id":"bed-pockets-multi-color-1","title":"Bed pockets","description":"\u003cp\u003eThree bed pockets with print of a hedgehog, a moose and a bear. Use for styling and for extra space for keeping favourite things near the bed. The pockets have Velcro on the back for easy attachment.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355020259618,"sku":"83-90190","price":13.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Bed_pockets_TEXTILE_badge_last_chance_flexa-com.myshopify.com-fab3b78aa4.webp?v=1779694112"},{"product_id":"builders-costume-dark-blue-light-blue","title":"Builder's costume","description":"\u003cp\u003ePlaying and building becomes even more fun when you’ve got the right accessories!\nThis blue and grey builder’s apron with belt for tools and hat is made of 100% cotton and designed to fit most 3 to 6 year olds. \nThe apron is washable.\nThe Builder’s costume is the perfect gift to encourage hours of role play fun, thus helping children develop their social skills.\nFor even more fun use the costume with The Workbench, Construction set, and Tool set from The PLAY Collection by FLEXA. The builder's costume is designed by Amalie Skov Rahbæk. \u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355020456226,"sku":"83-90225","price":6.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/83-90225-26c040f02f.webp?v=1778234982"},{"product_id":"paper-roll-white","title":"Paper Roll","description":"\u003cp\u003eEncourage your child to practice writing and drawing with this large Paper Roll. Putting pen to paper not only develops your child’s creative communication skills; it also improves your child’s hand-eye coordination, fine motor skills, and ability to concentrate. This Paper Roll is made of paper and will take anything from sharp pencils and colourful crayons to permanent markers and water colours. The size is great for when your child feels like drawing, painting, and doodling together with friends.\u003c\/p\u003e\n\u003cp\u003eDevelops your child’s:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWriting and drawing skills\u003c\/li\u003e\n\u003cli\u003eCreativity and inventiveness\u003c\/li\u003e\n\u003cli\u003eHand-eye coordination\u003c\/li\u003e\n\u003cli\u003eFine motor skills\u003c\/li\u003e\n\u003cli\u003eAbility to concentrate\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355045818658,"sku":"88-13650","price":6.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Paper_Roll_PLAY_ACTIVE_flexa-com.myshopify.com-221b6837a2.webp?v=1779694424"},{"product_id":"the-play-table-warm-grey-natural-wood","title":"The Play Table","description":"\u003cp\u003eAt Play Table, your child can experience the joy of creating something great together with others. “How about we set up a car track, complete with road-signs, and a loading crane?” Or: “let’s do a drawing of a man, where you paint his head and I paint his shoes!” At Play Table, everyone is part of the game – it’s all about creativity and teamwork. Even the family’s little, curious baby can use the table to practice standing and taking the first, sideways steps. Store your child’s colouring crayons, and bags of toys underneath the table or in a FLEXA Craft Caddy Set attached to the table’s pegboard side.\u003c\/p\u003e\n\u003cp\u003eDevelops your child’s:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreativity\u003c\/li\u003e\n\u003cli\u003eTeamwork skills\u003c\/li\u003e\n\u003cli\u003eCreative powers\u003c\/li\u003e\n\u003cli\u003eLanguage and communication skills\u003c\/li\u003e\n\u003cli\u003eGross and fine motor skills\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355046834466,"sku":"88-13710-100","price":73.75,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/The_Play_Table_PLAY_badge_last_chance_flexa-com.myshopify.com-c9e176704c.webp?v=1779694473"},{"product_id":"wooden-storage-box-set-mini","title":"Wooden Storage Box Set - mini, Pine","description":"\u003cp\u003eProvide your child with an opportunity to be independent and practice tidiness with this set of child-friendly storage boxes. The small wooden crates are perfect for storing all your child’s favourite toys: pretend food for their role play, crayons for their art projects, and later on, all the little things that tend to pile up on a study desk. Use the four boxes as stand-alone storage or stack them on top of each other. 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Once in character – as a chef, a shopkeeper or perhaps a builder – your child can start copying a real professional’s vocabulary, imitating the grown-up’s movements, and creating new, fantastic things by hand. The Costume Set includes an apron that children can put on by themselves, a worker’s hat, a chef’s hat, and a matching oven mitt. 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The inside of the house as well as the space below the bed is perfect for cavebuilding alone or with friends. The Classic House has a window and an opening, through which the child can crawl into the bed. The bed has stanting ladder with anti-slip steps and integrated handles. The Classic House is more than a bed, since it creates a private sphere for the child in the room. A private sphere with plenty room for relaxing and play. Add curtains and a garland and make it even more cozy. The bed is available in three colours and is made of solid pinewood. Recommended age: From the age of 6 years.\u003c\/p\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44355138519330,"sku":"90-10769-72-01","price":799.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/Mid-High_Bed_with_1_2_Classic_House_90x200_cm_White_Grey_MID_HIGH-BED_200_flexa-com.myshopify.com-2ea47f79ed.webp?v=1779698074"},{"product_id":"mid-high-bed-w-1-2-classic-house-white-washed-white-washed-white-1","title":"Mid-High Bed with 1\/2 House, Ladder and Safety Rail, 90x200 cm, White","description":"\u003cp\u003eLet your child create a world of their own in the little CLASSIC House, which is inviting to delightful play as well as a good night's sleep. The inside of the house as well as the space below the bed is perfect for cavebuilding alone or with friends. \n\nThe Classic House has a window and an opening, through which the child can crawl into the bed. 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It’s a fun and educational way of introducing your child to basic traffic rules.\u003c\/p\u003e\n\u003cp\u003eDevelop your child’s:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImagination\u003c\/li\u003e\n\u003cli\u003eLanguage and communication skills\u003c\/li\u003e\n\u003cli\u003eFine motor skills • Hand-eye coordination\u003c\/li\u003e\n\u003cli\u003eSpatial awareness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eTrees: 9 cm., Bushes: 4,5 cm., Cones: 5 cm., Signs: 4 cm.\u003c\/span\u003e\u003cbr\u003e","brand":"FLEXA","offers":[{"title":"Default Title","offer_id":44434975424802,"sku":"88-19103-150","price":6.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/4762\/8834\/files\/88-19103-150_01-053bfdf49a.webp?v=1778237842"},{"product_id":"container-ship-multicolors-natural-wood","title":"Container Ship, 1 ship \u0026 5 containers, Handpainted","description":"\u003cp\u003eThis solid, wooden Container Ship is designed to enrich your child’s imaginative play while improving your little one’s fine motor skills and spatial awareness. 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